After the Mahouka movie and my thrift store finds, we browsed the Japantown mall. In the atrium area, there was an amazing Japanese clothing brand~ They were having an exhibition to advertise and sell their products, and I totally got sucked in. Everything was amazing!!! I could tell even from a distance that it was my type of clothing, from the colors to the cut.
The company is called Usaato, a contraction of Usaburo Sato, the designer’s name. It’s a pun: “usaato” also means “rabbit” (although it’s a less common word than “usagi”), which they use in their logo. Here’s their Facebook page (in Japanese) and their USA page, which still has quite a bit of Japanese.

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